Overall, these mind maps helped me connect my two main ideas: community-adventure with the main goal of restoring the environment. I always start with mind maps because they are a great way to untangle thoughts and ideas as well as discovering other avenues.
- Inspiration gathered from NY Green Guerillas, TikTok seed dumping trend, geocaching, and national parks
- Delved into ways of enforcing only native plants to be planted
1. Stage Seed
Campaign kickoff in Spring when clients are getting an influx of visitors wanting to view the spring flowers.
2. Stage Plant
Get communities working together to create more butterfly habitats across Texas.
3. Stage Grow
Clients visit schools to educate children and host family gardening events and activities.
4. Stage Bloom
By now, it will be late Summer or Fall and the flowers everyone planted will be grown and butterfly and other insect activity near them will be heightened. We should use this as an opportunity to teach people about these visiting bugs and share images across social networks to show the fruits of everyone’s labor.
5. Stage "go to seed"
After Monarch butterflies have migrated, the campaign lies dormant until next Spring.
- friend groups
- cyclists + runners
- scientists (lepidopterists, entymologists, botanists)
- social media users
- It serves as an opportunity to teach
- It's a reason to get together
- It inspires adventure
- People of all ages can learn
I was curious how different user groups would interact within the campaign, so I used an open card sort to gain insight from participants I collected. I did these card sorts for 4 different user groups: teachers, hikers, gardeners, and parents.
I storyboarded two activities I thought my clients could benefit from. The first is a seed bomb activity where friends get together and make seed bombs (bought from Kaleidoscope) and then throw them (all posted on social media, of course)! The second storyboard shows a mom and her daughter going to their local garden store to buy seed native butterfly seed packets (provided by clients). They then plant them at home and the girl is even able to color on a page that was folded in the seed packet.
Kaleidoscope's goal is to make memories and help the butterflies!